Jeff Sperbeck, Former NFL Agent and Business Partner of John Elway, Passes Away at 62

LA QUINTA, Calif. -- Jeff Sperbeck, renowned as a business partner and former agent to NFL Hall of Famer John Elway, has passed away at the age of 62 following an injury sustained last weekend at a golf resort in Southern California. Although the specific cause of death has not been disclosed, authorities from the Riverside County coroner's office confirmed that Sperbeck was injured on Saturday at The Madison Club in La Quinta.

The Riverside County Fire Department reported that emergency services were summoned to the location on Saturday after an incident involving a fall from a golf cart. A spokesperson stated that an unidentified individual was transported to a trauma center following the incident. The sheriff's department is currently investigating the circumstances surrounding the golf cart incident.

Witness Ali Simon recounted seeing Elway at the scene, although she did not observe the accident itself. She mentioned that Elway was on the phone while others tended to a man lying on the ground.

Elway expressed his deep sorrow over the loss of Sperbeck, referring to him as a close friend, business partner, and agent. He conveyed his heartfelt condolences to Sperbeck's family, including his wife, Cori, and children Carly, Sam, and Jackson. Elway highlighted Sperbeck's loyalty, wisdom, and the profound impact he had on his life and the lives of many others.

Sperbeck began his professional relationship with Elway in 1990 during Elway's tenure as quarterback for the Denver Broncos. Over a career that spanned three decades, he represented more than 100 NFL players and was instrumental in managing Elway's extensive business ventures off the field. This included overseeing various business interests such as restaurants, car dealerships, and a winery.

In 2015, Sperbeck collaborated with winemaker Rob Mondavi Jr. to establish 7Cellars by John Elway, further expanding the Hall of Famer's entrepreneurial footprint. Additionally, he co-founded Sullivan & Sperbeck, a sports marketing firm that was acquired by Octagon in 2001. Sperbeck later led Octagon's football division from 2001 to 2009, before founding The NOVO Agency, where he served as CEO and represented numerous current and former NFL players and coaches. The agency eventually merged with Rep1 Sports in 2018.

Throughout his career, Sperbeck was also known for his commitment to charitable efforts, contributing to various causes beyond the realm of sports.