Nissan's Ambitious Electric Vehicle Comeback Strategy

Wed 26th Mar, 2025

Nissan is poised to reclaim its position in the electric vehicle market with a fresh strategy focused on new electric models and advanced technology. The automaker plans to leverage partnerships to enhance its offerings and regain lost market share.

Once a pioneering force in the electric vehicle sector, Nissan introduced the Leaf in 2010, which quickly became the world's best-selling electric car for several years. However, the recent performance of models like the Ariya has been underwhelming, indicating a pressing need for the company to adapt and innovate.

Micra to Launch as an All-Electric Model

The iconic Micra is set to make a comeback later this year, exclusively as an electric vehicle. Built on the AmpR Small platform, which it shares with the Renault R5, the Micra will be available with two battery options--40 kWh and 52 kWh. The expected maximum range under the WLTP cycle exceeds 400 kilometers. The smaller battery will support charging at up to 80 kW, while the larger can handle up to 100 kW. Additionally, 11 kW charging will be available for AC sources. While not officially confirmed, there is speculation that the Micra will also adopt powertrains from the R5, with base models featuring 90 kW and top variants reaching 110 kW.

Revival of the Leaf as an SUV

The third generation of the Leaf is also anticipated to hit German dealerships this year, reimagined as an SUV that will utilize the CMF-EV platform, similar to the Ariya. It is likely that it will incorporate powertrains and battery options from the larger Ariya, which currently offers motor outputs ranging from 160 to 320 kW and battery sizes between 63 and 87 kWh. Furthermore, Nissan's popular Juke model is expected to transition to an all-electric variant in its next generation, which is due for release in 2026.

Hybrid Innovations and Future Technologies

Since 2022, Nissan has been offering a serial hybrid system in the Qashqai, where the internal combustion engine powers a generator that supplies electricity to the electric drive. The company plans to enhance this system to provide a driving experience that closely resembles that of a fully electric vehicle. However, a complete transition to a purely electric drive in the Qashqai will only occur with the next model update.

Investing in Advanced Battery Technology

Nissan is also focusing on advancements in autonomous driving and solid-state battery technology, both of which require substantial investment. To expedite these developments, the company has formed a joint venture with the Chinese manufacturer Dongfeng. This collaboration is expected to extend beyond just solid-state batteries, as Nissan aims to stay competitive in the evolving battery market.

Regarding autonomous driving, Nissan is reportedly exploring Level 4 automation, which would allow a vehicle to navigate various scenarios without requiring driver intervention. Currently, the highest level available in some commercial vehicles is Level 3, where the car can operate independently in certain situations but still requires the driver to take control at short notice. Presently, Nissan's offerings reach a maximum of Level 2, providing driver assistance with lane keeping and distance management while keeping the driver responsible for overall control.

As Nissan embarks on this ambitious new chapter, the automaker is keenly aware of the challenges ahead. With innovative electric vehicle launches and advancements in technology on the horizon, the brand aims to recapture the interest of consumers and regain its footing in a competitive automotive landscape.


More Quick Read Articles »