Volkswagen Suspends Vehicle Deliveries to the U.S. Amidst New Tariffs

Thu 3rd Apr, 2025

Volkswagen is reportedly taking significant steps in response to new tariffs imposed on imported vehicles in the United States. As part of its strategy, the automaker plans to clearly indicate the added costs associated with these tariffs on the pricing labels of vehicles sold in its U.S. dealerships. The company intends to notify consumers about a potential 'import fee' related to the newly enacted 25% tariffs, although specific details regarding the amount and the exact implementation timeline have not yet been disclosed.

In addition to the pricing adjustments, reports indicate that Volkswagen has temporarily halted the shipment of vehicles from its Puebla factory in Mexico to the U.S. via rail. Furthermore, cars being shipped from Europe are currently being held at ports until the customs situation stabilizes. It is important to note that vehicles that were imported prior to the implementation of the tariffs will not incur these additional charges.

Last year, Volkswagen's core brand sold approximately 380,000 new vehicles in the U.S., which accounted for around 8% of its global sales. The most popular model among American consumers was the Atlas SUV, produced at Volkswagen's assembly plant in Chattanooga, Tennessee. Notably, nearly two-thirds of the Volkswagen vehicles sold in the United States are imported, primarily from Mexico.


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