Spotify Achieves Profitability for the First Time in 17 Years

Thu 6th Feb, 2025

Spotify has reached a significant milestone in its journey as a music streaming service, reporting its first profitable year after 17 years of operation. The Swedish company has not only managed to turn a profit but has also recorded the highest number of subscribers to date.

Daniel Ek, the founder of Spotify, expressed his satisfaction with the financial results, noting that they exceeded expectations. While the operational profit saw a decline, the operational cash flow surged to more than three times the previous figure, marking the company's inaugural annual net profit. Originally launched in 2008 as a music streaming platform, Spotify has evolved into a versatile service offering music, videos, podcasts, and audiobooks, attracting a total of 675 million active users as of December.

This figure represents a 12% increase compared to the previous year. The total number of registered users reached 688 million at the end of the year, also an increase of 12%. Among them, 263 million users opted for paid subscriptions, reflecting an 11% growth, while 425 million users accessed the platform through ad-supported content, marking a 12% increase in that segment. Although paying subscribers constitute nearly 39% of the total user base, they generate significantly higher revenue, contributing EUR13.8 billion in 2024--a 17% increase. In contrast, advertising revenue amounted to EUR1.9 billion, representing a modest growth of 7%.

Overall, Spotify reported total revenues of EUR15.7 billion, an 18% increase from the previous year, with EUR3.4 billion remaining as operational profit. Although this figure is 12% lower than in 2023, it doesn't detract from the company's achievements. Notably, Spotify has achieved a remarkable 238% increase in operational cash flow, bringing it to EUR2.1 billion. Furthermore, the pre-tax profit stood at EUR1.3 billion, with a net profit of EUR1.1 billion--both of which are unprecedented in the company's history.

In terms of financial stability, Spotify's cash and short-term investments have reached EUR7.5 billion, surpassing its liabilities for the first time since going public.

Daniel Ek has largely stepped back from daily operations, allowing two co-presidents, Chief Business Officer Alex Norström and Chief Product & Technology Officer Gustav Söderström, to manage day-to-day decisions. Ek indicated that this transition has enabled him to focus more on Spotify's future developments, where he believes he can have the most impact.

The company's future strategies include expanding into music videos, podcasts, video podcasts, and audiobooks, with plans for a more favorable royalty structure than traditional music streaming. Additionally, Spotify is considering the introduction of a new, premium subscription tier aimed at enhancing the connection between fans and artists. For the upcoming quarter, the management anticipates slower growth, estimating an increase of two million paying subscribers, representing less than 1% growth. Following the financial report, Spotify's stock experienced a notable uptick.


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