Reach More Visitors: The Venue and Events Management and Promotion Tool by TEN

The Eye Newspapers (TEN) now offers a simple, powerful tool to help venues and event organisers get seen by the international audience that visits and lives in Germany. If you run a bar, restaurant, theatre, museum, tour business, or any event-driven venue, this tool makes it quick to publish your venue profile, list staff who can be contacted directly, manage opening hours and services, and create events that appear across all TEN sites -- fast and free.

What the tool does

• Edit a public profile page for each venue -- this acts like a promotional article about your business.
• Add public-facing staff entries and enable contact forms so visitors can message staff members directly.
• Manage multiple venues, list services, set opening hours, and keep everything up to date.
• Create events easily and publish them across every TEN news portal at no extra publishing cost.

Promotion options (optional paid extras)

• Category top placement on TEN event category pages -- EUR5 per day.
• Top placement on the entire events page -- EUR8 per day.
• Front page middle placement -- EUR12 per day.
• Front page below the main headline -- EUR15 per day.
• Auto-generated promotional article about your event (written & published by TEN) -- EUR85 (regular price EUR200-EUR350).

The tool subscription itself is just EUR19.99 per month. Promotions are charged separately and can be purchased in single-day increments up to 6 months, with discounts available for longer bookings. This pricing model gives you total control -- start small, test which placements work, and scale your promotion as you see results.

Why TEN is different

• TEN's sites are news portals with editorial reputation -- your event appears on platforms readers trust, not just on a generic listing site.
• Our network reaches internationals and tourists in Germany -- people who often do not speak German but are actively looking for things to do and willing to spend.
• Publishing via TEN gives organisers a credibility boost that increases click-through, attendance and bookings.

Tourism reach -- why it matters

• International overnight stays in Germany rose to about 85.3 million in 2024.
• Total overnight stays across Germany surpassed 433 million (Jan-Oct 2024).
• The travel and tourism sector's contribution in 2024 was estimated at around EUR484 billion, supporting roughly 6.1 million jobs.
• International visitor spending was roughly EUR45.1 billion in 2024.

These visitors represent a valuable audience for venues -- international guests spend heavily on food, entertainment and experiences and are often hard to reach through German-language channels. TEN lets you reach them directly and quickly.

How venues benefit -- practical examples

• A restaurant publishes a venue profile in minutes, lists weekend live music, and promotes the show to tourists arriving that week. A front-page placement on a busy day can turn interested readers into reservations.
• A small theatre lists its seasonal programme and adds staff contacts so tour operators and hotels can book group visits quickly.
• An event organiser creates an event once and it appears on all TEN portals -- no separate uploads or listings required.

Simple, intuitive, and built for busy teams

The tool's interface is designed to be user-friendly: most actions take a minute or two, and you can update listings from a phone or laptop. You don't need technical skills to create a polished profile or publish an event across multiple sites at once.

Ready to try? Start with the basic subscription at EUR19.99/month to publish profiles and events. Add promotions only when you want extra reach. To book a demo or set up your account, contact events@themunicheye.com or visit the VENUE management page on The Germany Eye. We'll help you get live in minutes and advise on which promotion options match your budget and goals.