Google Revises Play Store Policies in the U.S. Following Court Ruling

Google has initiated significant changes to its Play Store operations in the United States, following the outcome of a legal dispute with Epic Games. The technology company has implemented measures to comply with a 2023 U.S. federal court decision, granting app developers increased autonomy in how they distribute and monetize their applications on Android devices.

Previously, developers were required to use Google's proprietary billing system for in-app purchases, which included mandatory commission fees. Under the new policy, developers now have the option to utilize their own payment processing systems and can direct users to alternative payment platforms. This adjustment eliminates the obligation to pay commissions to Google when an external payment method is used.

The court-mandated changes also permit developers to communicate freely with users regarding alternative purchasing options, including potentially lower prices available outside the Play Store. Additionally, app publishers can now provide direct download links to their applications from sources outside Google's marketplace. These policies are expected to foster greater competition and offer consumers more choices in how they acquire and pay for mobile applications.

According to Google, these changes are currently temporary and will remain in effect as long as the court order is active, specifically until November 1, 2027. The updated policies officially went into effect on October 29, 2025, and apply exclusively to the U.S. version of the Play Store. Google has stated its ongoing commitment to user security and privacy, emphasizing that all new procedures will adhere to established safety standards to protect the Android ecosystem.

Further modifications to the Play Store's structure are anticipated. In accordance with the court ruling, Google is required to permit the operation of alternative app stores on Android devices, provided developers do not opt out. This development means users will no longer be limited to installing applications through APK files, as alternative app marketplaces will have direct access to Android devices, further diversifying the app distribution landscape.

However, Google is implementing new requirements to maintain oversight and ensure the security of its ecosystem. As of autumn 2026, only apps from publishers who have registered with Google and signed their applications will be eligible for installation on certified Android devices. This policy, already enforced for apps on the Play Store since 2023, will also apply to applications installed directly on devices (sideloading) and those distributed through alternative app stores. The move has drawn criticism from some industry participants, including alternative app store operators, who argue that it could restrict the openness of the Android platform.

Google has indicated that it will announce additional program requirements and business model adjustments in the near future, based on feedback from developers and users. The company has reiterated its intention to maintain high standards of trust and security across its platform, even as it navigates the regulatory changes resulting from the court order.

The recent reforms mark a significant shift in the mobile app marketplace, with potential implications for competition, developer revenues, and consumer choice. Industry observers are closely monitoring how these changes will influence the broader Android app economy and whether similar measures might be adopted in other regions.