Dario Vitale Takes Over as Creative Director of Versace Amid Leadership Changes

In a significant leadership shake-up at the iconic Italian luxury fashion brand Versace, Donatella Versace has stepped down as creative director. The announcement was made by Capri Holdings, the American parent company of Versace, which confirmed that Donatella will now serve as the chief brand ambassador.

Dario Vitale, who previously held the position of design director at Miu Miu, a brand under the Prada Group, has been appointed as the new creative director. His transition into this role will take effect on April 1.

Donatella Versace, who has been synonymous with the brand since she took over the creative reins in 1997 following the tragic death of her brother Gianni Versace, expressed her support for Vitale's appointment. She emphasized the importance of nurturing the next generation of designers, underscoring her commitment to the brand's legacy.

Donatella's journey as creative director has been marked by a blend of tribute and innovation, as she navigated the brand through various challenges, including her own self-doubt. Notably, she has made significant contributions to elevating the image of Versace, aligning it with the contemporary power woman.

The announcement comes amidst speculation regarding a potential acquisition of Versace by the Prada Group, which raised questions about the future direction of the brand. Capri Holdings, which acquired Versace for EUR2 billion in 2018, also oversees other prominent brands such as Michael Kors and Jimmy Choo.

During a recent fashion show, Donatella wore a vintage Versace jacket designed by Gianni in 1992, indicating her deep connection to the brand and its heritage. As the creative direction shifts to Vitale, the company aims to re-establish Versace's daring roots while expanding its accessory lines and appealing to a broader consumer market.

Capri Holdings CEO John D. Idol commented on the transition as part of a strategic succession plan, expressing confidence in Vitale's leadership and vision for the brand's future. Under Donatella's new role, she will continue to advocate for the Versace brand and its core values, ensuring that her brother's legacy remains at the forefront.

Industry peers and fashion enthusiasts have shown overwhelming support for Donatella following this announcement, signaling her impact on the fashion community and her role in shaping the careers of many emerging designers.

As Versace moves forward under new leadership, the brand is poised for a new chapter that honors its storied past while embracing innovative design and broader market engagement.