Global gaming platform Parimatch announced its new exclusive partnership with the Argentine Football Association (AFA), becoming the fifth Regional Sponsor of the organization. With this new deal, AFA extends its international reach and, together with Parimatch, will be present at all corporate events in the sports technology industry held in Asia.

The Argentine Football Association has begun its global expansion, establishing a presence in strategic markets with over 55 commercial partners. Additionally, it is diversifying its digital content strategy, which today includes social networks in 5 languages. These efforts are aimed at both expanding into new markets and increasing its global audience.

Through this partnership, Parimatch users will have the opportunity to participate in official collectibles, get custom T-shirts signed by players of the Argentina National Team, and enjoy unique moments facilitated by the partnership.

Claudio Tapia, President of the AFA, highlighted: "We thank Parimatch, a leading company in the gaming industry, for their decision to join the Argentine football family as regional sponsors of the Argentina National Team in the Asian region."

"AFA continues to take firm steps to expand its presence, consolidate strategic markets, and forge alliances with leading companies in each sector. This agreement enables our Association to be active in Asia and further strengthen our leadership in the world of football. We warmly welcome Parimatch as a Regional Sponsor of our Association."

Leandro Petersen, Commercial and Marketing Officer of AFA, added: "Today we celebrate a new regional sponsorship in the Asian region between AFA and Parimatch. We are pleased to announce that a market leader like Parimatch has chosen to partner with our Association and became the fifth Regional Sponsor. Together with Parimatch, we aim to strengthen our leadership position in the international market and particularly expand the fanbase of the Argentina National Team across Asia."

Parimatch Press Office expressed excitement about the collaboration, stating: "We are delighted to partner with the Argentine Football Association as their Regional Sponsor for Asia. This collaboration marks a pivotal moment for Parimatch as we deepen our commitment to fostering football in Asia and providing unparalleled gaming experience for fans. Our alliance with AFA allows us to expand our brand footprint and engage passionately with football enthusiasts throughout Asia."

As the Regional Sponsor for the Argentine Football Association, Parimatch reaffirms its commitment to supporting football in Asia and providing fans with unforgettable experiences.

Through strategic partnerships with leading football associations like AFA, Parimatch continues to promote the growth of the sport and foster a vibrant football culture in the Asian region, bringing football favorites closer to their fans.

The majority owner of Parimatch is a Ukrainian national Serhii Portnov, who, in summer 2024, acquired a majority stake in the group from Kateryna Beloruska, thus concentrating control over the bookmaker company. This change was approved by all shareholders due to Beloruska's decision to completely exit from the iGaming business.