Tesla Faces Backlash Over Cybertruck's Disappointing Performance
The Tesla Cybertruck, once anticipated as a game-changer in the electric vehicle market, is now encountering significant criticism due to its high price point and disappointing sales figures. Originally unveiled by CEO Elon Musk in 2019, the vehicle was met with enthusiasm for its unconventional design and an initial starting price of approximately $39,900. However, five years later, the reality reveals a stark contrast to those expectations.
According to analysts from Cox Automotive, sales of the Cybertruck in the United States for 2024 are estimated to be around 39,000 units. This figure is notably lower when compared to the over one million reservations previously touted by Musk prior to its market release. The hefty vehicle, weighing around 3,000 kg, has been on the market for over a year, yet Tesla has resorted to offering price reductions to stimulate sales.
Reports suggest that discounts of up to $2,630 on demonstration models are being implemented to drive demand. Furthermore, customers who utilize referral codes from existing Tesla owners can receive an additional $1,000 off the purchase price. However, it remains uncertain whether these discounts will effectively mask the vehicle's lackluster sales performance.
The pricing of the Cybertruck has also escalated beyond initial projections. Currently, the starting price sits at a minimum of $80,000, significantly higher than the originally stated figure. A more affordable version is anticipated to be released at around $63,000, but the likelihood of the initial base model ever becoming available appears slim.
Industry experts are expressing strong opinions regarding the Cybertruck's market viability. Some analysts have openly labeled it a failure, citing the disconnect between Musk's ambitious sales targets and the actual performance. Observers note that initial goals of selling between 250,000 to 500,000 units annually now seem unrealistic, especially in light of the current sales trajectory.
Production issues have also plagued Tesla's Gigafactory in Austin, Texas, resulting in intermittent shutdowns and employees being sent home due to reduced output. This situation is attributed to a combination of overcapacity and sluggish demand. Reports indicate that restructuring efforts are underway, with some members of the Cybertruck production team being reassigned to the manufacturing lines of the more popular Model Y.
While the Cybertruck struggles to gain traction, it is worth noting that Tesla still outperforms its rivals in the electric pickup segment. For example, the Ford F-150 Lightning sold approximately 33,510 units in 2024, while the Rivian R1T managed just over 11,000. Nonetheless, many potential buyers are still hesitant to transition from traditional internal combustion engines to electric models.
The growing dissatisfaction with Tesla is not limited to the product itself. Some customers have voiced concerns about Musk's leadership style and public statements, indicating that these factors are influencing their perception of the brand. One Tesla owner expressed her discontent, stating that while she was satisfied with the vehicle, Musk's behavior had crossed a line, prompting her to reconsider her loyalty to the brand.
As the Cybertruck continues to face scrutiny from both consumers and industry experts, it remains to be seen whether Tesla can recover from this setback and regain the momentum that once surrounded its ambitious electric pickup.
