Nvidia's GeForce RTX 5000 Series Pushes AMD's Market Share Below 10%

The sales of desktop graphics cards have seen a notable increase at the beginning of 2025, largely driven by Nvidia's latest GeForce RTX 5000 series, also known as Blackwell.

According to estimates from Jon Peddie Research (JPR), approximately 9.2 million desktop graphics cards were sold by AMD, Nvidia, and their partner manufacturers in the first quarter of 2025. This figure represents nearly a 10% increase compared to the end of 2024 and a 6% rise compared to the same period last year.

This upward trend in sales during the first quarter is particularly surprising, as it is customary for consumer interest to wane following the holiday season. The introduction of Nvidia's new graphics card series has reinvigorated the market, with the first two models, the RTX 5090 and RTX 5080, launching at the end of January. Following these, the RTX 5070 Ti was released in mid-February, and the RTX 5070 hit the shelves in early March.

As a result of these launches, Nvidia has significantly reduced AMD's market share, with JPR attributing a staggering 92% of the market to Nvidia, while AMD's share has plummeted to just 8%. AMD's recent Radeon graphics cards, the RX 9070 XT and RX 9070, were only introduced in March, meaning they are not yet reflected in the current sales statistics.

In terms of actual units sold, Nvidia has shifted nearly 8.5 million desktop graphics cards, while AMD managed to sell around 700,000 units. Intel's performance remains minimal, with less than 100,000 units sold, despite the recent release of its Arc B580 and B570 models in late 2024 and early 2025.

Nvidia's latest financial report supports these market observations, revealing record revenues from GeForce graphics card sales during the past quarter. However, it remains uncertain whether this revenue is primarily generated from gamers alone. Reports suggest that many GeForce RTX 5090 cards are being repurposed by Chinese resellers for use in AI servers. Additionally, in Western markets, the high-end models of the RTX 5000 series were often available only at inflated prices for several months.

This dynamic shift in the graphics card market highlights the ongoing competition between Nvidia and AMD, with Nvidia currently enjoying a commanding lead. As AMD prepares to roll out its latest offerings, the market landscape may continue to evolve in the coming months.