The Importance of Open-mindedness as a Business Asset

Sylvia Pfefferkorn, a prominent entrepreneur from Dresden, expresses concern over the rising influence of right-wing politics in Germany, particularly with the rise of the Alternative for Germany (AfD) party. She advocates for the significance of democracy, diversity, and open-mindedness as critical factors for economic growth and stability.

Pfefferkorn, who co-founded the association 'Wirtschaft für ein weltoffenes Sachsen e. V.' nearly a decade ago, emphasizes that many businesses are beginning to recognize the importance of these values. Her advertising agency has been part of a growing movement, which now includes around 160 members, ranging from global corporations like Amazon to local enterprises such as Elbe Flugzeugwerke and LEAG.

Despite the recognition of these values, Pfefferkorn warns that advocating for open-mindedness as a business asset may become more challenging in light of the recent federal elections, which saw a surge in support for the AfD.

She highlights that historical lessons should guide the current business climate, urging entrepreneurs to avoid any inclination towards extreme right ideologies that have previously manifested in harmful ways. The need for a welcoming and diverse economic environment is more pressing than ever, she argues, as it not only supports innovation but also attracts talent and investment.

The association aims to create a platform for businesses that share these values, promoting an atmosphere that welcomes diverse perspectives and practices. The members believe that a commitment to inclusivity not only enhances their corporate image but also strengthens the overall economic landscape.

As the political landscape evolves, Pfefferkorn and her fellow advocates continue to push for a business environment that values and promotes open-mindedness. They recognize that fostering a culture of acceptance and diversity will be essential for sustainable growth in the region.

Overall, Sylvia Pfefferkorn's message is clear: fostering an inclusive and diverse business environment is not just a moral obligation but a crucial economic strategy that can ensure the prosperity of businesses in the face of changing political tides.