Green Party's Anti-Merz Campaign Backfires Amid Female Representation Controversy

Fri 25th Jul, 2025

Berlin - The Green Party's campaign against Chancellor Friedrich Merz has sparked significant backlash following the release of a photo collage that juxtaposes Merz with former Economic Minister Robert Habeck. The collage, shared by the Green Party's parliamentary faction on social media, features Merz, who recently met with CEOs of major German companies at the Chancellor's office, surrounded predominantly by male business leaders. In stark contrast, Habeck is shown in a previous photo standing confidently among women entrepreneurs during a trip to the 'WebSummit' in Lisbon.

This visual comparison aims to highlight the contrasting gender dynamics within leadership roles, with the Green Party seemingly positioning itself as a champion for female representation. However, the execution of this campaign has drawn criticism, particularly from the women featured alongside Habeck, many of whom were unaware that their images would be used in this context.

The Green Party's spokesperson defended the campaign by stating that the images were sourced from publicly accessible press materials, implying that prior consent from the women depicted was not deemed necessary. This approach has resulted in discomfort and discontent among those featured, highlighting a disconnect between the party's intentions and the sentiments of the individuals involved.

Julia Braune, CEO of Germany Trade and Invest, who appears in the photo with Habeck, expressed her concerns about the campaign's portrayal. She emphasized that such representations can exacerbate divisions within society, undermining the collaborative spirit that was intended to be communicated in the original context of the images. Braune noted the importance of recognizing both male and female leadership in driving Germany's economic future, arguing that the images of Merz meeting with business leaders and Habeck with women entrepreneurs should not be seen as mutually exclusive but rather as complementary aspects of the nation's economic landscape.

In light of this incident, there is a growing dialogue about the role of political messaging and the responsibilities that come with using individuals' likenesses in public campaigns. Many are calling for greater transparency and respect for the autonomy of individuals featured in political discourse.

The broader implications of this campaign and its reception reflect ongoing tensions within political narratives surrounding gender representation and leadership in Germany. As the Green Party navigates this backlash, the incident serves as a reminder of the complexities involved in political communication, particularly regarding issues of inclusivity and representation.


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