Google Reconsiders: Some goo.gl Shortened Links to Remain Active

In a surprising turn of events, Google has announced that not all links created using its URL shortener, goo.gl, will be rendered inactive as previously planned. Initially set to discontinue the service by the end of August 2025, the tech giant has decided to retain functionality for certain links.

Google had previously indicated that the goo.gl service would cease operations, leading to the expectation that links formatted as https://goo.gl/* would no longer direct users to their intended destinations. However, with just weeks remaining before the service's shutdown, Google revealed that exceptions will be made for some links.

According to the latest update from the company, only those shortened URLs that have shown no activity since the end of 2024 will be deactivated. These specific links will begin displaying warnings indicating that they will become non-functional shortly, and will be fully disabled starting August 25, 2025.

All other goo.gl links are expected to continue functioning as normal, allowing users to access the original web addresses. For individuals and businesses that have utilized goo.gl links, it is advisable to review their existing URLs to ensure they are still operational and to make necessary adjustments if they encounter a warning page.

Google's initial decision to phase out goo.gl was based on the notion that numerous alternative URL shortening services are available, citing the evolution of how users discover content online. Nevertheless, the company has recognized the widespread use of goo.gl links across various platforms, including documents, videos, and social media posts. The change in course appears to be a response to significant user feedback, which highlighted the importance of these links.

While many goo.gl links will remain valid, Google has yet to clarify how many links will ultimately be affected by the discontinuation. Users are encouraged to stay informed about their shortened URLs and explore alternative services as needed.