Celebrating 30 Years of fiftyfifty: A Pillar of Homeless Assistance in Düsseldorf

The homeless support organization fiftyfifty, based in Düsseldorf, is marking its 30th anniversary this year. Established three decades ago, it has become an indispensable resource for the homeless population in the city and beyond.

fiftyfifty operates a unique model where homeless individuals sell a magazine that bears the same name. This initiative not only provides them with an income but also empowers them by allowing them to take an active role in their community. Half of the proceeds from each magazine sold goes directly to the seller, while the other half supports the operations of the organization.

Since its inception in 1995, over 10 million copies of the fiftyfifty magazine have been sold, making a significant impact on the lives of many. The organization has implemented various innovative projects aimed at aiding the homeless, such as the "Good Night Bus," which offers nighttime transport to shelters, and the "Housing First" initiative, which has successfully secured housing for more than 100 individuals transitioning from the streets.

fiftyfifty also acts as an advocate for homeless individuals, ensuring their voices are heard and their needs addressed in public forums. The organization's director, Hubert Ostendorf, emphasizes that fiftyfifty has been a vocal presence for the homeless community, a commitment that has not waned over the years.

To supplement its funding, fiftyfifty organizes regular art exhibitions in the "Benefiz-Galerie," showcasing works donated by renowned artists like Gerhard Richter and Thomas Ruff. These events not only raise funds but also elevate the visibility of issues surrounding homelessness.

Central to fiftyfifty's mission is the collaboration with local artists, including Klaus Klinger, whose politically charged artwork has played a significant role in raising awareness about homelessness and social justice. Klinger is dedicated to making art accessible to all, including those experiencing homelessness, and strives to highlight their status as integral members of society.

Klinger's activism extends beyond his art. He has led demonstrations against policies that marginalize the homeless, including a notable protest against a law prohibiting public alcohol consumption. His actions resonate with the philosophy of fiftyfifty, which seeks to challenge societal norms and advocate for the rights of the marginalized.

In celebration of its 30th anniversary, fiftyfifty is hosting an exhibition titled "What To Do" at the NRW-Forum in Düsseldorf. This exhibition will not only reflect on the history of the organization but will also critique the current state of housing and social policies in Germany, delivering poignant messages that urge society to reflect on its treatment of vulnerable populations.

Through its comprehensive approach to homelessness, fiftyfifty continues to be a beacon of hope and support for many in Düsseldorf, demonstrating the power of community-driven initiatives to effect real change.