At the event, Björn Vedder will delve into the fascinating history of the color pink, a hue that has long sparked debate and is traditionally associated with femininity. He explains that this perception was quite the opposite in the past, with blue being considered the color for girls and pink for boys. This shift in gender color coding began in the mid-19th century, influenced by societal and economic changes. Vedder, a literary scholar and philosopher, will exclusively read from his book, which explores the origins of pink in everyday life, art, and religion. His work, titled 'Rosa', not only educates but also encourages readers to embrace the future with optimism, capturing the essence of 'La vie en rose'.