US Firm Seeks to Reclaim 'Twitter' Name for New Social Platform After X Abandons Trademark

A United States-based company has initiated a request with the US Patent and Trademark Office to revoke all rights associated with the 'Twitter' name and the term 'Tweet.' This move aims to make these terms available for use by a new social networking platform. The company behind the request, 'Operation Bluebird,' plans to launch an online service under the domain 'twitter.new.' According to official documents, the request points out that after the original Twitter was rebranded as X, the entity led by Elon Musk ceased using the relevant trademarks across its products, services, and advertising channels, and has shown no intention to resume their use.

Supporting its case, Operation Bluebird cites public statements and actions from the current owner that indicate a definitive departure from the 'Twitter' brand. The request emphasizes that the transition to X involved not only a change of name but also a complete rebranding effort, including replacement of signage and migration of core systems to 'X.com.' The company further notes that the previous owner did not renew the required trademark protections, allowing several related rights to expire.

Legal experts consulted have indicated that the claim of abandonment may be straightforward due to the cessation of commercial use and the lack of renewal for the trademarks in question. They also highlight that barring any attempt from X to block the commercial use of these terms, it is likely that Operation Bluebird could proceed with its plans. However, there remains some uncertainty as to whether X will attempt to contest this move or defend its prior rights to the names.

Elon Musk acquired Twitter in 2022, leading to a period of significant changes, including the decision to rebrand the social network as X. In the years following the acquisition, a number of users migrated to alternative platforms, and the new brand identity was reinforced through both digital and physical changes. Despite these shifts, it took considerable time before competing platforms achieved comparable user engagement.

In parallel, there have been ongoing calls from various officials and organizations to distance themselves from the platform, citing concerns related to both the rebranding and the conduct of its ownership. As a result, some public entities and media outlets have ceased their activity on the platform.

The outcome of Operation Bluebird's request could have significant implications for the social media landscape, potentially paving the way for the revival of the 'Twitter' brand under new management. The decision by the trademark office will determine whether the iconic name and terminology can be reintroduced in the context of a new platform, or if the legacy of the original Twitter will remain under the stewardship of X.