Rise of Smart Gyms: The Increasing Trend of Unstaffed Fitness Centers

In recent years, Germany has witnessed a significant rise in the number of fitness centers operating without on-site staff. As of the beginning of 2025, there were 398 'Smart Gyms' across the country, marking an increase of approximately 100 from early 2024 and 200 from 2023, according to industry representatives. This trend is expected to continue, with projections suggesting the number could reach between 550 and 600 by the end of this year.

Currently, Smart Gyms represent about 4.4% of the roughly 9,127 fitness and health facilities in Germany, a figure that experts estimate could rise to 10% in the coming years. This shift towards unstaffed facilities is one of the key topics at the upcoming Fibo fitness trade fair in Cologne.

Smart Gyms are characterized by minimal or no on-site personnel, with some offering only limited hours of staff presence during peak times. Members access these facilities using smartphone applications or key cards, and while the gyms are monitored by cameras, users often find themselves training independently. However, personal trainers can be booked as needed.

Operating hours for Smart Gyms are extensive; for example, chains like Easy Fitness and Next Door are open from 6 AM to midnight, while others like Get Fit and Fitomat provide 24-hour access. Typically, these gyms are smaller, averaging around 300 square meters compared to traditional gyms, which average about 1,500 square meters.

The design of Smart Gyms emphasizes convenience for local residents, encouraging them to visit frequently without the need for extensive travel.

While this model presents certain advantages, particularly for experienced gym-goers who can navigate their workouts independently, it may pose challenges for beginners. Without immediate access to trainers, newcomers might struggle with incorrect exercise techniques, which could lead to injuries or ineffective workouts.

Industry experts view Smart Gyms as a valuable addition to the fitness landscape, but not as a complete substitute for larger facilities with dedicated staff. The analogy of shopping can be drawn here: local convenience stores are suitable for quick purchases, but larger supermarkets are necessary for comprehensive shopping needs.

As the market evolves, there are concerns that the limited offerings in Smart Gyms could lead to a lack of engagement over time, making them less appealing compared to larger, more traditional gyms that provide a broader range of services and equipment.