New Leadership at Schwuz: A Fresh Perspective on Queer Culture

Wed 26th Feb, 2025

Schwuz, a prominent queer club in Berlin, has recently appointed Katja Jäger as its new managing director. Amidst the ongoing challenges facing the nightlife scene in Berlin, Jäger's leadership comes at a crucial time for the club, which has served as a vital safe space within the community for nearly 50 years.

Jäger, who previously worked in NGOs focused on civil society engagement, expressed confidence in her ability to lead Schwuz through these turbulent times. She noted that while many clubs are struggling due to rising rents and the pressures of the current economic climate, her experience in resource-limited environments equips her to navigate these challenges effectively. Jäger emphasized that during a crisis, opportunities for change often arise, and she aims to ensure that Schwuz remains resilient and relevant.

One of Jäger's priorities is to further develop Schwuz's role within the community and to enhance its offerings. She mentioned the importance of the Vollgut cooperative, which is transforming the former Kindl brewery site into a cultural hub, allowing Schwuz and its members to secure their space for the long term and mitigate the impacts of speculative real estate pressures.

As Jäger takes the helm, she acknowledges the legacy of her predecessors, Marcel Weber and Florian Winkler-Schwarz, who have been integral to Schwuz over the years. To ensure continuity, both will remain involved in advisory roles, allowing Jäger to benefit from their insights while also bringing fresh ideas to the table. She sees this transition as an opportunity to reassess and innovate the club's structure and programming.

With the establishment of the Schwuz Queer Foundation, which aims to support queer cultural initiatives, Jäger highlighted the significant challenges faced by many art and culture projects due to recent cuts in city funding. She hopes that the foundation will help sustain these vital endeavors in the queer community, especially during a politically charged year.

Looking ahead, Jäger plans to implement new strategies to invigorate the club's programming. Recently introduced initiatives, such as an affordable subscription card, have already proven successful in increasing attendance. She aims to further explore what Schwuz represents, balancing tradition with experimentation in its offerings.

Jäger expressed her desire to enhance community engagement, involving both the dedicated staff and patrons of Schwuz in its evolution. She believes in fostering an environment where a diverse range of voices can be heard, reflecting the multifaceted nature of queer culture.

As the Berlin club scene evolves, Schwuz is poised to adapt under Jäger's leadership. The new managing director is committed to not only preserving the club's legacy but also expanding its influence, ensuring that it remains a beacon of inclusivity and creativity for many years to come.


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