Luisa González: Aiming to Become Ecuador's First Elected Female President

Sun 13th Apr, 2025

Luisa González, a 47-year-old politician, is on the brink of potentially making history as Ecuador's first elected female president. As she competes in a runoff election against the current president, Daniel Noboa, the stakes are high. Both candidates were nearly tied in the first round of voting, indicating a tightly contested race ahead.

González, a single mother, has faced scrutiny and challenges, particularly from conservative circles. Questions about her personal life, including the father of her children and past connections with former president Rafael Correa, have emerged in the public discourse. This scrutiny highlights the societal expectations and biases she navigates as a female candidate in a predominantly male political landscape.

Born in the rural region of Manabí, González's life story is one of resilience. She was born in Quito during a family vacation but identifies strongly with her roots. Unlike her opponent Noboa, who hails from a wealthy family with a substantial business empire, González presents herself as a self-made woman who has risen through the ranks of politics.

Her political journey began at a young age, marrying at 15 and becoming a mother shortly after. Following her divorce at 22, she pursued higher education in law and business administration, eventually entering the political arena with the Christian Democratic Party. As a devout Evangelical, she has publicly opposed abortion while also emphasizing her commitment to social issues.

González's political career gained momentum when she joined the administration of Rafael Correa, serving during his presidency from 2007 to 2017, a period noted for economic growth and improved security. However, Correa's exile due to corruption charges has complicated her campaign. Many Ecuadorians associate González with his legacy, which could be both a boon and a burden.

As the campaign intensifies, González has sought to connect with the electorate, leveraging social media platforms like TikTok and Instagram to discuss her vision for Ecuador. Her approach often contrasts with Noboa's, who has adopted a more militarized stance against the rising violence in the country, a situation that has deteriorated significantly in recent years.

Violence has escalated in Ecuador, with alarming homicide rates. Noboa's administration has struggled to effectively address this crisis, which has led to public frustration. As a result, many voters are looking for alternatives, and González is positioning herself as a candidate who can bring change.

In her bid for the presidency, González is aiming to attract the critical support of indigenous voters, who represent approximately seven percent of the population. Their endorsement could prove pivotal in the runoff election, especially after a narrow defeat to Noboa in the first round.

Ultimately, González's success may hinge on the dynamics of her relationships with influential male political figures, including her ties to Correa and the support from Leonidas Iza, an indigenous leader who has publicly backed her campaign. As the election approaches, the outcome remains uncertain, but González's campaign represents a significant moment for gender representation in Ecuador's political sphere.


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