Google Shopping Enhances Features with AI Try-On and Price Tracking

Google has unveiled new enhancements to its Shopping platform, introducing innovative features that allow users to virtually try on clothing and track product prices effectively. These updates aim to streamline the online shopping experience for consumers.

The virtual try-on feature, which was initially showcased at Google's I/O conference earlier this year, enables users to upload a photo of themselves and see how various clothing items, such as dresses, shirts, and pants, would look on them. This technology leverages advanced AI capabilities to integrate the selected attire onto the user's image. According to Google, this feature utilizes a vast database containing billions of clothing items found in its Shopping Graph, which catalogs information about purchasable products.

Accessible directly through Google Search, Google Shopping, and Image Search, the virtual try-on option includes a new button labeled 'try it on' for users in the United States. After clicking this button, users can upload a full-body photo to visualize how the clothing fits them. The resulting images can be saved and shared with friends or family for their opinions.

In addition to the try-on feature, Google is rolling out a price tracking alert system. This allows consumers to monitor the price of specific products, complete with options to specify color, size, and desired price points. Currently, this feature is also available only in the United States.

Looking ahead, Google has announced plans for additional features set to launch in the fall. The AI Mode, an expanded search feature, will provide users with visual outfit and interior design suggestions. For example, if a user indicates they have a green dress for a garden party, the system will generate images of complementary accessories such as shoes and handbags, all available for purchase directly through the platform. As a result, online retailers and brands may see increased visibility in this mode, posing new competition for inspiration sources like Instagram and Pinterest.

While these innovative shopping features are currently limited to the United States, the timeline for their release in other regions, including Germany, remains uncertain.