New EU Regulations Mandate Smartphone Labels and Update Guarantees

Wed 23rd Apr, 2025

Starting June 20, smartphone and tablet manufacturers in the European Union will be required to include labels containing essential information about repairability and guaranteed update durations for their devices.

This initiative is part of the EU's ongoing efforts to promote sustainability in consumer electronics, which has previously included measures like standardizing chargers to USB-C. The upcoming introduction of the Ecodesign Regulation marks a significant milestone in this endeavor.

The regulation mandates that manufacturers provide a clear update guarantee of five years for operating system and security updates following the end of a product's sale. This is a notable shift from the past, where several manufacturers offered minimal software support for their devices. While the five-year guarantee does not fully match the seven years offered by major companies like Samsung and Google, it assures consumers of a defined lifespan for their devices.

Consumer advocates and repair experts argue that five years is insufficient, advocating for a duration of up to ten years to allow devices to remain functional for longer periods. Daniel Büchle, the managing director of AfB, an IT refurbishment company, expressed these concerns, highlighting the need for a more extended support period.

In addition to update guarantees, the Ecodesign Regulation requires manufacturers to include informational labels--akin to those found on home appliances--on various devices such as cordless telephones, smartphones, and tablets with screen sizes between seven and 17.4 inches. Devices with rollable screens and those released prior to June 20 will not be affected by this regulation, nor will smartphones designed for high-security communication.

The labels will provide critical information regarding a device's lifespan, robustness, battery efficiency, and repairability. Manufacturers must adhere to specific criteria; for example, batteries must maintain at least 80% of their capacity after 800 complete charge and discharge cycles, and devices must demonstrate resilience to drops, dust, and moisture.

However, the regulation does have its shortcomings. Notably, the repairability rating does not take into account the cost of replacement parts, meaning that companies like Samsung and Apple may still receive favorable ratings despite charging high prices for components like displays.

Additionally, manufacturers are obligated to ensure that replacement parts remain available for up to seven years after a product is discontinued. They must also provide a minimum of five years of software support and grant technicians unrestricted access to repair software.

The onus is on manufacturers, importers, or their agents operating within the EU to provide accurate product information, which must be registered on a platform managed by the European Commission. While manufacturers are responsible for submitting correct data, the Commission will also verify information related to water and dust resistance, repairability, and battery performance.

For consumers, these new requirements promise greater transparency about the devices available in the market. However, the enhanced standards could lead to increased prices for smartphones and tablets, potentially making budget options less viable in the EU market due to the associated costs of compliance.


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