Apple Removes Apps from EU App Store Due to Compliance Failures

In a significant move prompted by regulatory changes, Apple has initiated the removal of applications from its EU App Store that fail to meet new disclosure requirements. This action aligns with stipulations outlined in the Digital Services Act (DSA) enforced by the European Union, which mandates that software developers disclose essential business information to facilitate easier contact for users.

The DSA requires app developers to provide a 'Trader Status,' which includes their business address, phone number, and email on online platforms such as the App Store. Despite repeated warnings from Apple, numerous developers have not adhered to these new regulations, leading to the commencement of app removals starting February 18, 2025.

Developers who have not submitted their Trader Status will find their applications inaccessible until compliance is achieved and verified by Apple. However, removal from the App Store is not permanent; developers can restore their apps by providing the necessary information through the App Store Connect platform. Detailed guidance on how to meet these requirements is available on Apple's developer support website.

This compliance issue poses challenges particularly for independent developers, many of whom are based in the United States. Some have expressed frustration and have even considered withdrawing their apps from EU markets rather than disclose personal business addresses, which is a requirement under the DSA. Others are uncertain about their classification as 'traders' under the new law. Generally, any software created with the intention of generating profit and subject to VAT is classified as a 'Trader.'

This regulatory shift aims to enhance transparency and accountability within the online marketplace, ensuring that consumers can easily identify and reach app developers. As the app landscape continues to evolve, compliance with such regulations is becoming increasingly critical for developers aiming to maintain their market presence in the EU.