Belgian Influencers Secretly Hang Their Own Artwork in the Louvre Museum

Two Belgian social media personalities recently managed to discreetly display their own painting inside the world-renowned Louvre Museum in Paris, capturing the attention of the art community and the public alike. The incident, which was documented and shared on various social media platforms, demonstrates both the ingenuity and boldness of the pair in navigating heightened security measures.

Following a significant security breach at the museum in October 2025, the Louvre intensified its surveillance and introduced stricter controls for all visitors. Despite these increased measures, the two influencers, identified as Neal and Senne on their online channels, devised a plan to bring their artwork into the museum. Their objective was ambitious: to hang their own painting in close proximity to the celebrated Mona Lisa, one of the most visited and protected works of art in the world.

To achieve their goal, the duo designed a custom frame that could be disassembled and transported inconspicuously into the museum. The artwork itself was rolled up for easy concealment, allowing them to pass through security checkpoints without attracting undue attention. Upon entry, the influencers made their way towards the gallery that houses the Mona Lisa, aiming to position their piece alongside the masterpiece. However, the increased presence of security personnel in this area made their original plan unfeasible.

Faced with considerable time constraints, as they entered the museum only an hour before closing, the pair were compelled to adjust their approach. Unaware that museum regulations require all visitors to vacate the premises 30 minutes prior to official closing, they found themselves under additional pressure to act quickly. Ultimately, they identified a suitable location near the portrait of Flora by the Italian artist Paris Bordone, within the same gallery as the Mona Lisa, and managed to affix their painting to the wall just moments before leaving the premises.

The incident was captured on video and subsequently shared online, where it attracted considerable attention. The footage shows the influencers working discreetly amidst crowded galleries and under constant observation by museum staff. They reported leaving the scene immediately after completing their objective, stating their intention was not to provoke security personnel or create a disturbance within the museum.

Reports indicate that this is not the first time the duo have undertaken such an action, with similar activities previously carried out in the Museum of Fine Arts in Ghent, Belgium. Details about the exact timing of the Louvre event remain unclear, though museum operating hours suggest it could only have taken place on certain days of the week. It is also uncertain how long their artwork remained on display or whether any official response has been issued by museum authorities regarding the act.

This episode has sparked discussion regarding security protocols in major cultural institutions, as well as the motivations and impact of influencer-led stunts in the art world. While the painting was reportedly placed without causing damage or disruption, the act raises questions about the ease with which visitors can bypass security, even under heightened vigilance, and the implications for future exhibitions and museum operations.

At present, there is no public information on whether any consequences have arisen for the individuals involved. The Louvre Museum, known for safeguarding some of the world's most significant artworks, continues to review and adapt its security measures in response to evolving challenges.